Apollo Home Healthcare
Our purpose & values
Our values and behaviours lie at the heart of our vision and all that we do.

Our shared purpose is to maximise our contribution to high quality, compassionate care and to achieve excellent health and well-being outcomes.

Apollo Home Healthcare has embraced what has become known as the ‘6 C’s’ as the care values on which our company values are based. The 6 C’s are the foundation upon which care is delivered to all service users ensuring that care is person centred and safe. Appropriate systems and tools will be established and maintained to ensure that we can evidence a quality service that is appropriately reviewed enabling all to challenge and question that service, ultimately leading to service improvement when required.


Care is our core business and the care we deliver helps the individual person and improves the health of the whole community. Caring defines us and our work. People receiving care expect it to be right for them, consistently, throughout every stage of their life.


Compassion is how care is given through relationships based on empathy, respect and dignity - it can also be described as intelligent kindness, and is central to how people perceive their care.


Competence means all those in caring roles must have the ability to understand an individual’s health and social needs and the expertise, clinical and technical knowledge to deliver effective care and treatments based on research and evidence.


Communication is central to successful caring relationships and to effective team working. Listening is as important as what we say and do and essential for "no decision about me without me". Communication is the key to a good workplace with benefits for those in our care and staff alike.


Courage enables us to do the right thing for the people we care for, to speak up when we have concerns and to have the personal strength and vision to innovate and to embrace new ways of working.


A commitment to our service users and populations is a cornerstone of what we do. We need to build on our commitment to improve the care and experience of our service users , to take action to make this vision and strategy a reality for all and meet the health, care and support challenges ahead.

Each of these values and behaviours carry equal weight. Not one of the 6C's is more important than the other five. The 6C's naturally focus on putting the person being cared for at the heart of the care they are given.

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01302 897 177

Unit 9
Stone Cross House,
Sat Nav: DN3 1HR

North West

01706 248 086

CQC report

1A The Quadrant,
Green Lane,
OL10 1NG

West Midlands

01902 841 658

CQC report

Unit 5 Oaktree House,
Oaktree Rise,

East Midlands

01733 367250

CQC report

27 Commerce Road,

East Anglia

01603 733 238

The Therapy Centre,
5 Hurricane Way,